SG Netztechnik
Identity and site for a specialist in the operation, maintenance and protection of low-voltage grid installations — built to read as seriously as the work does.
- Sector
- Grid infrastructure, NRW
- Services
- IdentityArt directionWeb designDevelopment
- Website
- sgnetztechnik.de
- 01
The brief
A specialist firm whose clients are grid operators and industry, not homeowners. There was no mark of its own, and no site to point to in a tender.
- 02
The approach
Identity first: a mark and a palette drawn from the working environment rather than a template. Then the site, ordered by service, in language a buyer without an electrical background can follow.
- 03
The result
A presence that works on a van as well as on a screen, and a site that keeps operation, maintenance and protection of low-voltage installations clearly apart.
The identity mark
The work in use
The site on a phone
